by Roland Burkart (Author). Be the first to review Das vorliegende Buch entfaltet systematisch die Perspektiven der Kommunikationswissenschaft. Der Autor. Kommunikationswissenschaft: Grundlagen Und Problemfelder. Umrisse Einer Interdisziplinaren Sozialwissenschaft: Roland Burkart: : Books. Roland Burkart. nap, New Acad. Press Volume 8 of Studienbücher zur Publizistik- und Kommunikationswissenschaft / Studienbücher zur Publizistik- und.
|Published (Last):||10 January 2009|
|PDF File Size:||7.65 Mb|
|ePub File Size:||9.20 Mb|
|Price:||Free* [*Free Regsitration Required]|
Institut für Publizistik- und Kommunikationswissenschaft » FP Diskursqualität
The empirical research is designed as a combination of two methods. How should messages and content be framed to be adopted more easily? The theories leading this research are diffusion theory and the framing concept.
Furthermore this allowed to review and determine the framing effects. Which type of communication proves to be more successful at which point in the diffusion process? Can value framing facilitate and speed up the acquisition process? On the one hand two consecutive online kommunikationsqissenschaft with slightly different research interests have been carried out. Selected contents from this journal. This paper is intended to be an introduction to the elucidation of the mutual understanding on the basis of the concept interpretation.
Changes and discrepancies withing self-evaluation questions were of particular interest.
He argues that the possibility of the mutual understanding is an anthropological constant: Das Konzept war mit Screenings weltweit innerhalb eines Zeitraums von zwei Monaten sehr erfolgreich. Das Forschungsdesign ist ein Methodenmix aus einer zweigeteilten Online-Befragung und einer Inhaltsanalyse der Kommunikation auf Facebook und Twitter, deren Kern die Frameanalyse bildet.
Zu welchem Zeitpunkt im Diffusionsprozess ist welche Art von Kommunikation am erfolgreichsten? Der Zeitraum erstreckt sich vom 9.
Kommunikationstheorien: ein Textbuch zur Einführung – Google Books
The results of the empirical research showed that, in the case of this study, band website, social networks, and blogs had taken on the role generally attributed to mass media when it comes to spreading initial information about the innovation. The sample period was chosen kommunikationseissenschaft November 9th, to September 1st, resulting in postings to be taken into account. The author raises the question about how is it possible to understand each other in spite of rolans fact that the mental world is immediately inaccessible.
Diffusion theory deals with the spreading of innovations within a social network and their adoption. Showing that the possibility of the mutual understanding of egocentric subjects is a deceptive paradox helps us comprehend the anthropological foundation of this phenomenon. The research identified the following frames: To find out about the existence of opinion kommnuikationswissenschaft, some of the questions asked were designed to be self-evaluating, which is a common method to identify opinion leadership in online surveys vgl.
It is argued that the germ of the subjectivity is kommunikationswissenschaft instinct for self-preservation which determines the fundamental relation of the human to the world: The major part of the text is an attempt at explanation of the role of interpretation in the process of shaping of the kommunikationsdissenschaft.
To what extend is framing able to change existing or establish of new patterns of thinking?
They further suggest that activating existing schemes, transforming old or establishing new schemes had been successfully executed in this case. The results indicate a change of attitude within the entire fan community of Efterklang. Wie kumulativ und konsonant muss die Informationsvermittlung sein? The film was released in and the band asked their fans to host Private-Public Screenings of the film at their homes. The success of Framing can be evaluated by measuring the framing effects.
Concerning opinion leaders it turned out that they had contributed to the diffusion process most successfully through face to face communication. The concept is using the idea of simplifying and prioritising information. In order to launch a successful marketing campaign in the independent music industry, identity-based music branding vlg. September und es wurden insgesamt Analyseeinheiten untersucht.
The main objective was to identify and classify frames used within those postings. Das Subjekt der Unterwerfung. Results indicate that mass media messages seem too abstract and impersonal to promote successful adoptions within the diffusion process. The concept was surprisingly successful with screenings all over the world within a period of two months. The second online survey was dedicated to re-check and validate the results from the first survey. Die forschungsleitenden Theorien sind die Diffusionstheorie und das Framing-Konzept.
Additionally the survey aimed to trace the diffusion process butkart the film within the fan community and tried to outline possible opinion leadership within the community. Welche Rolle spielen Web 2.
How important are band-to-fan vurkart and first hand information? The mutual goal of both strategies are a strong artist-fan relationship and intensive communication between artists and fans vgl. Humann, Lisa “An Island”. The innovation decision process can be seen as the most important moment of the diffusion of innovation, as the adopter decides at this point whether he will adopt the innovation or not.
What role do emotions and exclusivity play? November bis zum 1.
Also, opinion leaders confirmed that opinion askers and opinion seekers were easily persuaded to adopt the innovation.